Droog is a design label based in Amsterdam, Netherlands, known for its minimalist and innovative approach to design. The name “Droog” translates to “dry” in Dutch, reflecting the label’s focus on simplicity and functionality in its products.
Founded in 1993 by Gijs Bakker and Renny Ramakers, Droog quickly gained recognition for its unconventional and thought-provoking designs. The label has collaborated with a wide range of designers from around the world, resulting in a diverse and eclectic collection of furniture, lighting, and home accessories.
One of Droog’s most iconic pieces is the “85 Lamps” chandelier, designed by Rody Graumans. The chandelier features 85 light bulbs hanging from cords of varying lengths, creating a mesmerizing and sculptural effect. This piece perfectly encapsulates Droog’s ethos of combining beauty with functionality.
In addition to its product line, Droog also hosts exhibitions and events that showcase emerging design talent and promote dialogue within the design community. The label’s commitment to pushing boundaries and challenging traditional design conventions has earned it a loyal following of design enthusiasts and collectors.
Despite its relatively small size, Droog has had a significant impact on the design world, influencing trends and inspiring a new generation of designers. With its motto of “less and more,” Droog continues to be a trailblazer in the world of contemporary design, proving that sometimes, less really is more.